Justin Fox, Columnist

A Return to Print? Not Exactly

Traditional publishers are holding on, but e-books keep evolving.

September 6, 2016 at 8:00 AM EDT

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

So many books, so little time.
Photographer: Philippe Lopez/AFP/Getty Images

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E-books are not taking over the world! That seems pretty clear from a Pew Research Center survey released last week, which showed that the percentage of Americans who read digital books hasn't risen since 2014.

The survey didn't show any real sign of a print resurgence either, though. Overall, the percentage of Americans consuming books in any form appears to be trending modestly downward. By holding steady, e-books are thus gaining a bit of ground over print.

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